{"id":86536,"date":"2026-08-30T10:12:07","date_gmt":"2026-08-30T08:12:07","guid":{"rendered":"https:\/\/edublog.educastur.es\/ixuxu\/?p=86536"},"modified":"2026-08-30T13:23:01","modified_gmt":"2026-08-30T11:23:01","slug":"86536","status":"publish","type":"post","link":"https:\/\/edublog.educastur.es\/ixuxu\/2026\/08\/86536\/","title":{"rendered":"Enol Novo, promesa de la moda en Par\u00eds y Mil\u00e1n"},"content":{"rendered":"<p>De la Universid\u00e1 d&#8217;Uvi\u00e9u a convertise en promesa de la moda en Par\u00eds y Mil\u00e1n. <strong>Enol Novo<\/strong> empez\u00f3 con una plancha y 500 euros. G\u00fcei la so marca de ropa urbano asturiana, <a href=\"https:\/\/www.localnv.eu\/?v=12470fe406d4\"><strong>Localnv<\/strong><\/a>, <a href=\"https:\/\/www.instagram.com\/local.nv?igsh=a2JkZ2RxdHU2amlq\">Instagram<\/a> \/visti a moces d&#8217;ente 16 y 25 a\u00f1os.<\/p>\n<p style=\"text-align: center\"><span class=\"x193iq5w xeuugli x13faqbe x1vvkbs x1xmvt09 x1lliihq x1s928wv xhkezso x1gmr53x x1cpjm7i x1fgarty x1943h6x xudqn12 x3x7a5m x1f6kntn xvq8zen xo1l8bm xzsf02u\" dir=\"auto\"><span class=\"x193iq5w xeuugli x13faqbe x1vvkbs xt0psk2 x1i0vuye xvs91rp xo1l8bm x5n08af x10wh9bi xpm28yp x8viiok x1o7cslx x126k92a\"><span class=\"html-span xexx8yu x4uap5 x18d9i69 xkhd6sd x1hl2dhg x16tdsg8 x1vvkbs x3nfvp2 x1j61x8r x1fcty0u xdj266r xat24cr xgzva0m xhhsvwb xxymvpz xlup9mm x1kky2od\">\n<!-- iframe plugin v.6.0 wordpress.org\/plugins\/iframe\/ -->\n<iframe loading=\"lazy\" src=\"https:\/\/www.instagram.com\/p\/C1IAZmrNBr-\/embed\" width=\"510\" height=\"690\" 0=\"\/iframe\" scrolling=\"yes\" class=\"iframe-class\" frameborder=\"0\"><\/iframe>\n<\/span><\/span><\/span><\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/s1.ppllstatics.com\/elcomercio\/www\/multimedia\/local\/2026\/08\/28\/localcara_20260828190343-RBqMubYvVBxdeJgFmXUiDlL-1200x840@El%20Comercio.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large\" src=\"https:\/\/s1.ppllstatics.com\/elcomercio\/www\/multimedia\/local\/2026\/08\/28\/localcara_20260828190343-RBqMubYvVBxdeJgFmXUiDlL-1200x840@El%20Comercio.jpg\" width=\"1200\" height=\"840\" \/><\/a><\/p>\n<p>Mientres estudiaba la carrera na Facult\u00e1 d&#8217;Econom\u00eda y Empresa d&#8217;Uvi\u00e9u, Enol Novo diba poles tiendes del centru de la ciud\u00e1, ropa en mano, buscando quien quixera vendela. La respuesta yera non. Selmanes dempu\u00e9s, llam\u00e1ronlu dende Mil\u00e1n para participar nun eventu de la Fashion Week. Esa contradicci\u00f3n \u2013nun ser profeta na so tierra\u2013 resume abondo bien el percorr\u00edu de <strong>Localnv, la marca de ropa urbano asturiana que visti a moces d&#8217;ente 16 y 25 a\u00f1os.<\/strong><\/p>\n<p style=\"text-align: center\"><span class=\"x193iq5w xeuugli x13faqbe x1vvkbs x1xmvt09 x1lliihq x1s928wv xhkezso x1gmr53x x1cpjm7i x1fgarty x1943h6x xudqn12 x3x7a5m x1f6kntn xvq8zen xo1l8bm xzsf02u\" dir=\"auto\"><span class=\"x193iq5w xeuugli x13faqbe x1vvkbs xt0psk2 x1i0vuye xvs91rp xo1l8bm x5n08af x10wh9bi xpm28yp x8viiok x1o7cslx x126k92a\"><span class=\"html-span xexx8yu x4uap5 x18d9i69 xkhd6sd x1hl2dhg x16tdsg8 x1vvkbs x3nfvp2 x1j61x8r x1fcty0u xdj266r xat24cr xgzva0m xhhsvwb xxymvpz xlup9mm x1kky2od\">\n<!-- iframe plugin v.6.0 wordpress.org\/plugins\/iframe\/ -->\n<iframe loading=\"lazy\" src=\"https:\/\/www.instagram.com\/p\/Db_ObD3jVVy\/embed\" width=\"510\" height=\"690\" 0=\"\/iframe\" scrolling=\"yes\" class=\"iframe-class\" frameborder=\"0\"><\/iframe>\n<\/span><\/span><\/span><\/p>\n<p>Tou empez\u00f3 va seis a\u00f1os, cuando Novo taba en Bachilleratu. Col m\u00f3vil, asitiando dise\u00f1os sobro camisetes pa ver c\u00f3mo quedaben&#8230; y aforr\u00f3 pa mercar una plancha y una imprentadora. A partir d&#8217;ende, adulces, foi gradi\u00e1u. <strong>Tard\u00f3 casi un a\u00f1u n&#8217;atrevese a llanzar oficialmente la marca. D&#8217;eso va cinco a\u00f1os.<\/strong><\/p>\n<p>La inversi\u00f3n inicial fueron 500 euros aforraos mientres un a\u00f1u. \u00abCon esos 500 euros fixi 700, y asina fui creciendo\u00bb, cuenta dende&#8217;l so taller en Pravia. G\u00fcei, la l\u00f3xica del negociu sigue siendo la mesma que de primeres, la reinversi\u00f3n: tolo que gana vuelve metese nel proyectu, estremando&#8217;l dineru ente nuevos drops, viaxes a eventos y los gastos de producci\u00f3n. L&#8217;oxetivu nun ye ganar dineru, sin\u00f3n que la marca creza lo suficiente como pa dalg\u00fan d\u00eda poder vivir d&#8217;ella.<\/p>\n<p><strong>Cada a\u00f1u saca cuatro colecciones<\/strong>, d&#8217;unes 25 prenses ca\u00fana, con un procesu de desenvolvimientu d&#8217;alredor de cuatro meses. Camisetes, sudaderes y chaquetes que <strong>se producen n&#8217;Asturies na so mayor\u00eda<\/strong>. La est\u00e9tica de cada colecci\u00f3n tami\u00e9n se plania con detalle: colos sos *moodboards crea la est\u00e9tica de cada drop.<\/p>\n<p>El verdaderu saltu lleg\u00f3 en xineru, cuando foi convid\u00e1u a un eventu en Mil\u00e1n mientres la Fashion Week entam\u00e1u por un colectivu que conecta marques emerxentes con espacios y feries d&#8217;Europa. La esperiencia funcion\u00f3 tan bien que-y abri\u00f3 les puertes a un eventu en Par\u00eds, y n&#8217;ochobre, en Barcelona. Lo que m\u00e1s llama l&#8217;atenci\u00f3n ye la diferencia del tratu La so llectura foi clara: fuera ser d&#8217;una marca distinta\u00bb o estranxera xuega a favor y \u00abn&#8217;Espa\u00f1a hasta que nun tienes un n\u00famberu de siguidores que te sofite, naide t\u00f3mate en serio\u00bb. \u00c9l conf\u00eda nel proyectu: \u00abEso lleva tiempu, ye lo qu&#8217;hai qu&#8217;entender\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De la Universid\u00e1 d&#8217;Uvi\u00e9u a convertise en promesa de la moda en Par\u00eds y Mil\u00e1n. Enol Novo empez\u00f3 con una plancha y 500 euros. G\u00fcei la so marca de ropa urbano asturiana, Localnv, Instagram \/visti a moces d&#8217;ente 16 y 25 a\u00f1os.<\/p>\n","protected":false},"author":117,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[277,263],"tags":[],"class_list":["post-86536","post","type-post","status-publish","format-standard","hentry","category-moda","category-ropa"],"_links":{"self":[{"href":"https:\/\/edublog.educastur.es\/ixuxu\/wp-json\/wp\/v2\/posts\/86536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/edublog.educastur.es\/ixuxu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/edublog.educastur.es\/ixuxu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/edublog.educastur.es\/ixuxu\/wp-json\/wp\/v2\/users\/117"}],"replies":[{"embeddable":true,"href":"https:\/\/edublog.educastur.es\/ixuxu\/wp-json\/wp\/v2\/comments?post=86536"}],"version-history":[{"count":5,"href":"https:\/\/edublog.educastur.es\/ixuxu\/wp-json\/wp\/v2\/posts\/86536\/revisions"}],"predecessor-version":[{"id":86541,"href":"https:\/\/edublog.educastur.es\/ixuxu\/wp-json\/wp\/v2\/posts\/86536\/revisions\/86541"}],"wp:attachment":[{"href":"https:\/\/edublog.educastur.es\/ixuxu\/wp-json\/wp\/v2\/media?parent=86536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/edublog.educastur.es\/ixuxu\/wp-json\/wp\/v2\/categories?post=86536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/edublog.educastur.es\/ixuxu\/wp-json\/wp\/v2\/tags?post=86536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}